04-20-07:
One thing you can say that Ford has right in the past few years is the strategy of offering special limited editions of the Mustang. They know what time it is. They have done the research. They know that Mustang customers want their car to be special in some way, not like the rest.
Off the heels of the huge news of the GT-500 KR to be built next year, Ford has announced something that will come to us a little sooner. In May of this year, production will start on a new, limited-edition package that adds unique visual appeal to the Shelby GT500. Enter the "Red Stripe Appearance Package," to be available beginning in May.
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The new Red Stripe Appearance Package will be available on any new 2007 Shelby GT500 Coupe with either White or Black exterior paint. Included in the special-edition package are Bright Red overbody and bodyside stripes, a Red and Black leather interior, unique red-accent exterior badges, including red-tinted Cobra emblems in the grille, fenders, and in the faux gas cap on the rear panel. Even the "SHELBY" letters on the decklid feature red accents.
The Red Stripe Appearance Package also adds unique new premium floor mats with a Red and Silver embroidered "Cobra Snake" logo, plus a fitted Shelby GT500-branded car cover
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The appearance package carries an MSRP of $1,650 and will be available from early May through late June, marking the end of the 2007 model run.
"The red package is all about exclusivity," said Robert Parker, Ford’s Car Marketing manager. "Our Mustang customers are eager to buy unique vehicles like the Shelby GT500 and will certainly appreciate the opportunity for something even more exclusive, made in an even more limited number. These are great customers and very passionate. I’m glad we can continue to deliver what they want.”
We are sure that dealers will be stingy with these special edition runs, if their previous behavior is any guide. But, if you want something special and you area Mustang enthusiast, you know the drill.
