02-05-08: At the Chicago Auto Show, Ford will be showing off a new version of the Ford Edge that spices things up a bit. The 2009 Ford Edge Sport is what Ford calls “factory customized” with body and wheel enhancements and other significant upgrades to make it a truly unique model.
“The new Ford Edge Sport is designed to instantly appeal to crossover customers who want a sportier custom look and feel,” said John Felice, general manager, Ford Division. “This specialty design reflects the growing popularity of personalization and more customers’ interest in industry shows like the annual Hot Import Nights around the country and the Specialty Equipment Market Association Show in Las Vegas.”
Advertisement
The 2009 Edge Sport will join the SE, SEL and Limited models on the showroom floor. Its decidedly more athletic with available 22-inch polished aluminum wheels or the standard 20-inch premium painted wheels. The 22” factory wheel option will be a first for domestic manufacturers on any crossover. Low-profile, 40-series Pirelli Scorpion Zero tires complete the look, giving Edge Sport an aggressive stance.
The visual look comes thanks to an eight-piece body kit includes a unique front air dam, side skirts, lower door caps and a rear skirt, all finished in body color, instead of the dark lower on other Edge models. The front air dam features integrated fog lamps and a lower grille insert. The new body package makes the vehicle look lower to the ground and less truck like. Other tweaks include custom Sport badging, polished dual exhaust tips emerging from openings in the rear skirt and smoked headlamp and taillamp lenses.
Inside, dark gray leather seats feature unique suede-feel patterned inserts in a combination of light and dark gray. Contrasting, light gray stitching gives the seats a premium appeal. The contrasting stitched leather also is used on the Edge Sport steering wheel and shift knob. Edge Sport is further distinguished by an appealing etched metal effect on the instrument panel center console. The Edge Sport will only be available in a limited palette of exterior colors including Sport Blue, Ebony, Brilliant Silver and Redfire.
“While custom-made to appeal to customers, Edge Sport is smart business,” said Mark Fields, president of The Americas. “The aftermarket industry has grown to a $40 billion annual business, and crossovers are the fastest-growing vehicle segment in the U.S. We want customers who crave something special to know that Ford can customize their Edge – right at the factory.”
|
