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2010 Mustang Makes First Public Appearance

Staff Report

Well, sort of. We get an official unveiling with camoflage.

Update: Get More Close Up & Detail Photos Here

07-20-08: Ford is now having a good time pulling our chain. This weekend they gave the public a sneak peek at the 2010 Ford Mustang at Road America, the largest vintage car event in North America.

Enthusiasts played a part of a special public “debut” of the highly anticipated 2010 Ford Mustang, which served as the pace car for the vintage racing field throughout the weekend. The next-generation Mustang was of course outfitted in a special “camo” package, keeping some key design cues secret until its reveal later this year.

Saturday marked Ford Mustang Day at Road America featuring a “Mustang Corral” along the straightaway. Every Ford Mustang and its occupants were admitted free on Saturday to the Kohler International Challenge presented by Ford.


“One of the key components of our program is to meet our customers face-to-face, and the Kohler International Challenge provides an excellent opportunity for Ford to interact with a group of dedicated, knowledgeable enthusiasts,” said Robert Parker, Car Marketing manager, Ford Division. “Road America and the vintage weekend provides an opportunity for customers to get behind the wheel and for Ford to show off our new product line, while still highlighting the fact Ford has been involved in racing since the inception of our company more than a century ago.”

While historic race cars were gracing the famous race track, enthusiasts on hand were also able to get behind the wheel of some of Ford’s latest products at the Briggs & Stratton track located inside the Road America circuit. Ford had the 2009 Flex, Escape, Edge, Fusion, Focus coupe and other vehicles available for consumers to test drive all weekend.

The 25th anniversary of the then-highly anticipated 1983 Mustang GTP debut and its rain-soaked maiden victory is the foundation for the on-and off-track events. The Mustang GTP car that won that day was on display for the thousands of fans attending the event. The legendary car, an innovative racer that was the creation of Ford’s then newly-formed Special Vehicle Operations (SVO), was just a part of a significant Ford presence at the annual vintage event.

While the 2010 Mustang that was on display really didn’t show the public much more than we have already seen in the multitudes of spy pictures in the past year, it is fodder for the excitement to see Ford out dangling the carrot before the crowds.


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