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Detroit Auto Show: 2010 Ford Taurus Revealed

Staff Report

Ford makes credible play to shake off the rental car image.

Go to 2009 Detroit Auto Show Index

01-11-09: Stop. Stop it right now. Stop thinking about the Ford Taurus you have always known. Forget the rental grade, mind numbed clunk bucket that you always got stuck with at the Hertz lot. Forget about the Ford Five Hundred. Just stop thinking about all those bad memories.

This new Ford Taurus is like nothing that has come before it. Think Lincoln MKS, for a little bit less. Today at the Detroit Auto show, the new 2010 Ford Taurus was introduced as Ford’s new flagship sedan. This means the Taurus is now the top of the line, and Ford has gone to great lengths, credible lengths to make it so.

“The new Taurus sets the pace for Ford’s growing new car launch momentum,” said Mark Fields, president of the Americas. “This sedan completely redefines expectations of what Taurus stands for – and helps further define what Ford is capable of delivering – quality, fuel-efficient vehicles featuring the latest technologies, wrapped in bold, sporty and expressive designs.”

The 2010 Ford Taurus is based on the same platform and chassis as the 2009 Lincoln MKS, sharing the refinements and handling improvements the MKS brought to Ford’s D3 architecture. A 263hp 3.5 liter DOHC V-6 motivates the Taurus through a smooth shifting 6-speed automatic transmission. A twin-turbo EcoBoost version will be along later with 355hp on tap through an all-wheel drive system. Are you forgetting that Hertz Hoopdee yet?


Some fluid and muscular sculpting on the bodywork really has a handsome look. There is some of that 427 concept car from a few years ago in the rear and some of the popular Euro Mondeo in the front. It wears a variety of wheels from 17- to 20-inches in diameter too.

The interior is really a major step up from any Ford you might remember, let alone any Taurus. A forward-leaning center stack flows in a continuous unbroken form through the instrument panel and down into the center console. All around are new top shelf materials in the dash, door panels and seating. Genuine metal abounds for that special touch and feel of quality. Can you also believe that this thing will be available with select-shift paddle shifters on the steering wheel? A Taurus? Yes!

There are so many new tech features to list here. But you can expect a “start button” to set the tone for the new Ford Taurus. A long list of gadgets from Sync, Siruis Satellite NAV, and endless audio options abound.

Suffice it to say that Ford is serious about shaking the image of the rental car builder. If this new Taurus doesn’t change some minds out there, nothing will.

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