Ford has always built big boy and big girl toys, but with their licensing to top toy makers have expanded their reach to our youngest of future drivers just in time for Christmas.
Ford and Fisher-Price worked closely together to create the new Power Wheels Smart Drive Mustang for instance. A realistic and high-tech, fast and fun battery-operated ride-on toy, the officially licensed Smart Drive Mustang is designed to delight budding performance enthusiasts with original pony car-inspired looks and performance, and it’s packed with safety features sure to make parents happy, too.
Fisher-Price developed the scaled-down car, available in blue or pink, from real Ford design data. The result is an amazingly realistic Mustang – sized just for kids – that captures the spirit, style and high-tech features of the V8-powered Mustang GT their parents could drive.
“Mustang is one of our best-selling sports cars,” says Gary Collins, senior manager of design, Power Wheels. “For the Smart Drive Mustang, we wanted to amp up the realistic driving experience to make the feeling of getting behind the wheel even more thrilling for kids.”
The Smart Drive system is new for Power Wheels vehicles. At its core is the brand’s first computer-controlled powertrain, which opens up a world of features that make this Power Wheels Mustang a lot like the full-sized car
These include traction control. The computer can monitor for wheel slip and adjust motor speeds to help keep the car going over wet grass or bumpy terrain. There’s also stability monitoring with a tilt sensor can detect when the car is reaching dangerous angles, turning off the motors to prevent rollovers.
Perhaps most fun of all is the built-in sound system. It features engine sounds recorded from a real Mustang, which rise and fall with vehicle speed – just like a real car. An auxiliary input jack allows kids to play their own music on the biggest speaker ever installed in a Fisher-Price product.
The Smart Drive Mustang retails for $359.99 and can be found at most big-box retailers. See www.PowerWheels.com for more information.
If you want something more cerebral, the iconic Ford GT40 and new Ford GT that won Le Mans 24 Hours in 1966 and 2016 are being brought to life in LEGO bricks.
“Many people in my team grew up with the legend of Ford’s history-making 1966 victory – and experienced the excitement of building and design for the first time through LEGO bricks,” said Dave Pericak, global director, Ford Performance. “This kit is a powerful way to tell our Le Mans story, and will hopefully inspire the race drivers, engineers, and designers of the future.”
Ford won at Le Mans earlier this year after returning to the scene of what was a historic 1-2-3 clean sweep 50 years previously. The LEGO Group worked closely with Ford’s design and licensing teams on every detail of the 1966 winning car, and the new Ford GT race car.
“This was a dream project – with a lot of pressure. The Ford GT40 is one of the most iconic race cars of all time, and the new Ford GT is just incredible,” said Craig Callum, head of design, LEGO Speed Champions. “Designed for children, but with grown-ups fans in mind too, we know these models will be closely scrutinized for authenticity.”
Callum, who in his spare time races a Ford Model A hot-rod, and started out as a designer of full-sized cars, helped develop ten prototypes before the final versions of each model were selected, all created from existing LEGO bricks. For more information check out www.lego.com.