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Episode 12 released - Ford Racing Heritage on parade.
 

Must See TV: Bold Moves - The Future of Ford

Ford opens internet window to their soul with new documentary series.

09/13/06: Nothing makes you forget about the realities of life more than a good dose of racing. Episode 12 of the Ford Bold Moves video documentary series takes a break from the deep dark dirge of corporate restructuring and spotlights its past and present racing glories.

Sharing tid-bits and background of the company’s place in racing, Bill Ford, Jim Owens, Hau Thai Tang and Edsel Ford II really take you to a happier place. This, a place where the company is at the top of its game. Well, except for the Grand Am Cup Series, where Ford did not have such a good game this year.

Bill Ford shares the stage with racing’s greats at an event earlier this year where he recognized Jack Roush and his NASCAR prowess as being a keystone in Ford’s present day racing heritage. Although his injection of the tagline "Bold Move" at the end of his remarks was a little awkward. The company has been tagging the buzz term into everything these days which is a strategy, but when pasted to things that Henry Ford himself did 100 years ago, it is reaching.

Episode 12 is a well rounded short that covers most of the bases relative to today’s pop culture vision of racing and their place in it.

See the entire video documentary and participate in Bold Moves now: www.fordboldmoves.com.

 

 
 
 

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