04-11-07: After a spur-of-the-moment decision in celebration of spring, Katy Long drove home from Varsity Ford in Ann Arbor, Mich. in a new 2007 Ford Mustang GT convertible.
"I have always wanted a convertible, that's absolutely what it is," says the 26-year-old automotive lease renewal specialist, who took delivery of a dark grey Mustang GT. "I wanted to make the best of the upcoming spring and summer, so I decided to make the move and I'm thrilled with it."
It is that time of year again when Mustang lovers, even first-time owners like Long, take to the road to enjoy the open air and a renewed feeling of adventure. Convertible season is upon us.
"In many markets, customers are emerging from the thaw and have a renewed interest in life and convertibles," said George Pipas, Ford manager, U.S. Sales Analysis and Reporting. "Springtime has always been a part of Mustang's magic since it was introduced in April of 1964."
Coming off of back-to-back 160,000 units sales levels in 2005 and 2006, Mustang sales are down 19 percent in the early going this year. But, according to Pipas, some context is in order.
"While Mustang sales are indeed down, sales in the small sports car segment are off nearly 40 percent overall," Pipas said. "Plus, Mustang's share of the segment has actually grown during that same period to more than 50 percent."
"We're moving into our third full year with this current body style and we've been able to maintain Mustang's sales momentum," said Dan Geist, Mustang marketing manager.
Geist says one way Ford is keeping Mustang relevant is through the introduction of special-edition models, like the 2007 Ford Shelby Mustang GT500, dubbed the most powerful factory-built Mustang in history. And this week, the new Ford Shelby GT500KR (King of the Road) edition is set to make its debut at the New York International Auto Show.
"Mustang remains the authentic American muscle car," said Geist. "In fact, Mustang is the only one of the original vintage sports cars from the 1960s that lives on into the 21st century with no interruption in production."
Current Incentives Through July 2, 2007: (Information subject to residency)
Mustang V6 = $1000
Mustang GT Auto = $1000 + $645
Mustang GT Manual = $1000
In some regional markets Ford is even showing an additional $995 Bonus Cash on Mustang GT Auto models.
If the cash offers aren’t your bag, you can opt for special financing options which range from 2.9 to 6.9% APR depending on the model and term length. While these programs are not as exciting as the 0% for 72 months that was offered last summer, they are still far and away better than bank rate financing. At current the special incentives and APR offers are good through July 2nd, 2007.
The good news is that selection of Mustang V6 and GT models has never been better. A quick look at our local dealer lots shows a huge inventory of well optioned Mustangs equipped with all the desired options, all the popular colors, and of course with many of the various packages that Mustang enthusiasts are after. These include the GT/CS, GT Appearance Group and Pony packages that step up the visuals.
Right now could very well be the best time this year to be looking for a new 2007 Mustang. With the financial incentives and the massive selection out there right now they are ripe for the picking. There is no reason you would have to settle for a color or option package you don’t want and dealers are willing to negotiate like nobody’s business. Granted, late summer will likely see even bigger discounts and incentives but you will be scrambling for colors and options that everyone else has passed over.
You can get full details on the FordVehicles.com website for incentives and APR programs in your region. Of course, the Shelby GT-500 and Shelby GT models are not eligible for incentives, let alone any discounts.
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