New independent study shows dramatic improvements .
10-13-08:
There is good news sometimes, and right now it is a welcome breath of fresh air. This week, an independent study shows that Ford, Lincoln and Mercury vehicles continue their quality gains, collectively improving for the fourth straight year and moving into a virtual tie with Honda-Acura and Toyota-Lexus-Scion for the 2008 model year.
The independent U.S. Global Quality Research System (GQRS) study says that the Ford F-Series Super Duty and Lincoln Mark LT rank atop their respective segments with fewest “things gone wrong” (TGW) and in customer satisfaction. Ford Mustang GT500 had the least number of TGW among sports cars.
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Overall, 18 of 24 Ford domestic brand vehicles posted TGW improvements, including the hot-selling Ford Focus, which matched the Toyota Corolla. The Ford Fusion and Mercury Milan are significantly better in TGW than the Toyota Camry, which they tied in customer satisfaction.
That is pretty heady company when it comes to quality.
”This is One Ford at its best. It's taken thousands of people continuously working together with laser-like focus every day to boost vehicle quality for our customers to the top of the pack,” said Bennie Fowler, Ford group vice president, Global Quality. “But this is a never-ending journey. The goal now is to distance ourselves from our top competitors. We want to be the sole quality leader."
