Saleen partners with Skip Barber to help new owners “Drive Like a Pro”
03-12-08:
In a challenging automotive market where rebates are common, Saleen is taking a novel approach to attract customers to take a look at their inventory of high performance Mustangs and F-150’s. Through April 1st, purchasers of new Saleen supercharged vehicles from existing dealer inventory will have the
opportunity to attend a High Performance Driving School at Skip Barber.
The new program, which Saleen successfully piloted over the recent holiday season, offers consumers who purchase a new vehicle from dealer inventory the opportunity to attend the famed Skip Barber High Performance Driving School to improve their skills behind the wheel of powerful performance vehicles.
“We think that this new promotion is both fun and responsible,” says Saleen Automotive General
Manager, Marques McCammon. “Our vehicles are extremely powerful and designed carefully to draw
out the very best in their owners, so it is only fitting that we teach our owners how to draw the best out
of their Saleen.”
Advertisement
The Skip Barber High Performance Driving School features a line-up of premium sports cars in a hig hoctane mix of racetrack, autocross, and paddock-based exercises. Working with some of the industry’s
most seasoned professionals, students will get hands on training to learn the fundamentals of vehicle dynamics and behavior. On the closed course, they will experience vehicle slides & recoveries and practice lane-toss & accident avoidance exercises.
To assure that the training can be applied in all real world driving situations, drivers will be given the opportunity to compare the handling characteristics of front, mid, and rear-engine sports cars. They will also ride with instructors on lead-follow sessions on the race track where they can see other’s actions both good and bad.
“Not only will new Saleen owners get to experience great instruction in learning how improve their
driving skills, they will also be able to spend time on some of the greatest tracks in the U.S.” said
McCammon. “This is a great partnership for Skip Barber and Saleen” said Stu Upson, Skip Barber Senior Vice President of Sales and Marketing. “Saleen is an exceptional company and we are really excited about
the opportunity to be a part of their extended family.”
The program will only be offered to purchasers of a new Saleen supercharged vehicle from a Saleen
certified dealers existing inventory. The current program will initially be in effect until April 1st, 2008 so time is precious!
