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Ford Statement:
Attention to detail means everything to the team members who designed, engineered and built the 2010 Mustang. Take the manual transmission shift knob of the Premier Package, for example
“Driving enthusiasts prefer a round shift ball,” said Chief Designer Douglas Gaffka. “We listened to our customers and executed their wishes in a world-class manner for improved driving dynamics.” This new round manual shift knob will be available on all 2010 Mustangs, or if customers prefer, they can choose a leather-wrapped shift knob.
The shifter panel on the center console mirrors the world-class fit and finish found throughout the 2010 Mustang interior.
“The same attention to detail and precise engineering on the instrument panel was also applied to the shift boot and chrome trim ring,” said Design Manager Gary Morales. “First, we went through several material choices for the new boot design until we achieved a higher-quality appearance.”
“Then we precisely mounted the boot and chrome ring sublflush to the console, matching the air registers on the instrument panel,” adds Senior Designer Robert Gelardi. “This clean, consistent design means you’ll know everything was precisely crafted for the 2010 Mustang. And, of course, honest American muscle meant the Premier shift knob had to be real aluminum.
“Otherwise it wasn’t going in our new Mustang.”
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There are reasons for things. Sometimes we don't know why, or by whom those reasons are. But there are reasons for things. There are no things without reason.
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