06-02-08: Continuing the success of the Mustang For Men cologne which was introduced last year, Aramis has announced a new addition to the pony car inspired line, Mustang Blue. A new fragrance for men, Mustang Blue has a different scent than the already popular “classic” Mustang For Men cologne.
“The Mustang fragrance had a tremendous reception from Mustang fans as well as others who appreciate the iconic American brand,” says Robin Mason, Vice President of Global Marketing. “The first Mustang fragrance appealed to his bold, daring and legendary side as he drove through the west. Mustang Blue further defines the Mustang man by exploring his adventuresome side via a drive along the California coastline. Mustang Blue will appeal to men who aspire to the freedom of the outdoors, the power of the engine and the confidence to show off their sexier side. Anything is possible in a Mustang,” adds Mason.
Advertisement
It all sounds groovy, but how does it smell? Good we say. We liked the first version and this one is definitely worth having along side the original. How do you describe a scent in a sentence? The marketing people are better at it than we are. “Fresh, aquatic ingredients infused with sage, basil and sandalwood combine to make a clean, clear and compelling fragrance,” says Trudi Loren, Vice President, Corporate Fragrance Development Worldwide for The Estée Lauder Companies Inc. “Mustang Blue confidently accentuates who the Mustang man is; a man who knows how to enjoy the adventure of life.”
The fragrance is infused with mint and basil to boost the tantalizing top. At the heart is an aromatic exhale of geranium, sage and artemisia. A cool and crisp intensity radiates from a high-spirited essence of pine and cedarleaf, while the perfect freshness that features spicy, wet cardamom, clove leaf and cypress transports the senses through an intriguing voyage. The sensual masculine back infuses rugged sandalwood with an intoxicating earthy blend of hay and patchouli to create a super sexy, masculine scent.
In essence, it makes you smell good. The new Mustang Blue also comes in a handsome metal gift tin that is a rich royal blue. It is now becoming available at select retailers including our partner www.SteedShop.com |
