The Ford Mustang and F-Series pick-up were officially named the “Hottest Car and Truck” at the 2013 Specialty Equipment Market Association (SEMA) show. The award based on numbers of vehicles in attendance, signifies the most popular vehicles in each segment.
Before this year’s show opened, SEMA officials walked the floor of the giant aftermarket expo and counted the number of new 2013 and 2014 cars and trucks exhibited in booths. More Ford Mustangs and F-Series are on display than any other car or truck.
“Ford was the first automaker to share detailed vehicle specs with SEMA members,” said John Felice, Ford vice president, U.S. marketing, sales and service. “Thirty years later, we’re proud that more aftermarket accessories and parts are created for Ford vehicles than for any other automaker.”
The specialty parts market has grown to a $31 billion industry, which translates into more than 1 million U.S. jobs, according to SEMA. Our time on the floor this year showed that the aftermarket parts industry is genuinely bouncing back.
Ford’s 27,000-square-foot indoor exhibit was home to 57 customized vehicles, including “Vandemonium” – 10 Ford Transit Connect Wagons and cargo vans treated as blank canvas by aftermarket tuners to illustrate the vehicle’s use beyond family or commercial transportation.
Ford’s exhibit also includes Snakebit, a custom 1956 F-100 pickup, presented by KISS bassist Gene Simmons and his wife Shannon Tweed. Snakebit features Ford’s supercharged 5.4-liter V8 engine and styling cues that pay homage to classic Shelby Mustangs. The truck will be auctioned off next year for charity.
Ford even offered race fans at SEMA the opportunity to be among the first to play Xbox One’s “Forza Motorsport 5,” which goes on sale next week. Enthusiasts were able to take the new 2014 Ford Fiesta ST for a virtual spin at the exclusive Xbox One demo stations on the show floor, including the custom-designed Fiesta ST MRT Xbox show car.
At the 110,000-square-foot “Ford Out Front” display outside Las Vegas Convention Center, attendees saw will see how Ford takes customers further on the road, off the road and at the track. Enthusiasts had the chance to ride in RallyCross Fiestas driven by Ken Block and Tanner Foust. Fans can also get in on the action, with ride sessions offered for the Fiesta ST and F-150 SVT Raptor used at Ford-sponsored racing schools. Video below.